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[Carrie's Weekly News] The most common question I hear from clients
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Hi Reader, Most of my clients are starting a new business. If you’ve ever launched a business, you probably had the same question: How do I get my first clients when I’m brand new? I know it’s scary to “put yourself out there,” to tell people about your services and ask them to hire you when you don’t have a lot of experience. Even people with experience struggle with imposter syndrome! So I’m going to let you in on a little secret…🤫 Most people aren’t looking for the most experienced [fill in the blank], they are looking for a [fill in the blank] they can connect with and trust. Learning that simple truth is how I came to love marketing instead of fearing it. Because good marketing isn’t about trying to trick someone into buying your services, no matter what. Good marketing is about connecting someone with a problem to the right person who can help them fix it. Bad marketing creates a need where one doesn’t actually exist, disguises a “want” as a necessity, and makes you feel somehow less-than for not buying their product. Most of us feel yucky when we are faced with bad marketing. Here’s another secret… The purpose of marketing isn’t to sell. 😱 It’s to be of service. “If you need my help, I’d love to support you. Here’s how I can do that…” I advise my new clients to think of marketing as match-making. Like online dating without the ick and swipe. Present your best self to help the right clients find you. There are lots of marketing strategies, but at its simplest, marketing is getting the word out—telling everyone you know, putting up flyers, creating a website, posting on social media—and talking about the problems you solve, how you help, and how to reach you. If you’re new in business and looking for ways to find new clients (or even if you’re established and need some new ideas), I have tons of courses and services on all aspects of marketing. You can see them all here.
Or services like: What I'm listening to, reading, and watching: I'm in a rut. Please send me your recommendations! Here’s to finding the exact folks who are looking for YOU! Keep your chin up and your light shining.♥️ Carrie Carrie Kenner Author, So You Want to Be a Doula P.S. If you’re seriously interested in support for your business, here are two tips:
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Carrie Kenner
Interested in becoming a doula, marketing your doula business, or what keeps a person (me) motivated and engaged in this work for over 20 years? Join my weekly newsletter on doulas, writing, ponderings on life and whatever is feeding my fire at the time, and get freebies and special discounts on courses.
Pre-P.S. If it feels like the world is going to shit…do something good with the life you have: Become a doula! I’ve got a few options for you. Check the P.S. below, Hi Reader, In January, I went on a “news diet.” It’s like intermittent fasting but for consuming news. You stay away from offending news for most of the week, and then take in what you can during a short period of time. My diet: no Heather Cox Richardson emails during the week, no Facebook scrolling, and no TV news, ever. On the...
Hi Reader, Three months ago, I started a job. The j.o.b. kind, where you clock in, report to someone, and have coworkers. I haven’t done this in over 25 years. It’s a trip. The logistical adjustments have been pretty easy. I don’t go in until the afternoon, so I have mornings wide open. I actually enjoy the routine of working on my business in the morning, then getting dressed, eating lunch before I leave, packing my dinner, driving on autopilot to the same destination, and parking in the...
Hi Reader, Three months ago, I started a job. The j.o.b. kind, where you clock in, report to someone, and have coworkers. I haven’t done this in over 25 years. It’s a trip. The logistical adjustments have been pretty easy. I don’t go in until the afternoon, so I have mornings wide open. I actually enjoy the routine of working on my business in the morning, then getting dressed, eating lunch before I leave, packing my dinner, driving on autopilot to the same destination, and parking in the...